| 基于大型商场销售采集系统的营销模型 |
投稿时间：2018-06-14 修订日期：2018-06-14  点此下载全文 |
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| 基金项目:贵州省大数据重点实验室 |
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| 中文摘要:针对零售行业企业管理的合理性，基于某大型商场销售采集系统数据，构建适合零售运营商精准营销的FRLMC模型，实现零售行业的精准营销，优化会员管理制度。应用K-Means聚类分析方法构建合理实用的结构体系，精准识别会员消费特征，实现对会员消费行为画像描绘。通过实际应用说明模型的准确率，在其他行业经过验证可推广应用。 |
| 中文关键词:FRLMC模型 会员潜力挖掘 K-Means聚类方法 价格容忍度 |
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| Marketing Model based on Sales Collection System of Shopping Mall |
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| Abstract:Aiming at the rationality of retail business management, based on the data of a large shopping mall sales collection system, we establish a FRLMC model suitable for retail operators to achieve precision marketing, so as to achieve precision marketing in the retail industry and optimize membership management system. The K-Means clustering analysis method is used to construct a rational and practical structure system, to accurately identify the characteristics of member consumption, and to describe the portrait a member''s consumption behavior. The accuracy of the model is illustrated by practical application, and it can be popularized in other industries. |
| keywords:FRLMC model Member potential mining K-Means clustering method Price tolerance |
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