| 利他偏好下供应链效率和公平度动态演进研究 |
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| 引用本文：覃燕红，白 萌.利他偏好下供应链效率和公平度动态演进研究[J].经济数学,2019,(4):32-40 |
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| 中文摘要:根据零售商利他偏好信息非对称性和动态演进特征，将零供博弈信息结构分为4个演进过程，采用逆向归纳法求解各个过程中供应链主观效率和客观效率、以“公平熵”计算供应链主观公平度和客观公平度，从主观与客观2个维度分析供应链利他偏好行为对供应链效率和公平度动态演进的影响.通过对比分析得出：信息对称下零售商利他偏好行为不改变供应链利润但会改变各个成员在供应链中的利润分配比例，起到“供应链利润分配机制”的作用；供应链主观效率总是不低于客观效率，供应链主观公平度总是不低于客观公平度；从主观评价供应链能够实现协调且供应链能够兼顾效率和公平. |
| 中文关键词:供应链效率 利他偏好 信息非对称 公平度 动态演进 |
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| Dynamic Evolution of Supply Chain Efficiency and Fairness Degree by Altruism Preference |
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| Abstract:According to the asymmetry and dynamic evolution characteristic of the retailer's altruism preference information, the altruism preference information structure is divided into four evolution stages. By analyzing the efficiency and fairness of supply chain in each stage,the retailer’s altruistic behavior does not change the profit of supply chain when the information is symmetric but changes the profit distribution of each member, and plays the role of “supply chain profit distribution mechanism”. The subjective efficiency of supply chain is always not lower than the objective efficiency, the subjective fairness of the supply chain is always not lower than the objective fairness; from the subjective evaluation of the supply chain can achieve coordination, and the retailer’s altruism preference can encourage supply chain balance efficiency and fairness. |
| keywords:supply chain efficiency altruism preference information asymmetry fairness degree dynamic evolution |
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