闭环供应链环境下考虑广告投入的两阶段再制造模型研究
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引用本文:郭修远1,李 曼1 ,李 巍1,2.闭环供应链环境下考虑广告投入的两阶段再制造模型研究[J].经济数学,2018,(3):15-20
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郭修远1,李 曼1 ,李 巍1,2 (1.湖南大学 经济与贸易学院湖南 长沙 4100792.物流信息与仿真技术湖南省重点实验室湖南 长沙 410079) 
中文摘要:主要考虑了闭环供应链下的两阶段模型,第一阶段中,市场上只有制造商生产制造品并由零售商负责销售,制造商投资广告促进制造品消费并与零售商进行成本分担;第二阶段,再制造商回收使用过的制造品生产再制造品并由零售商同时销售制造品和再制造品,再制造商投资3D打印技术促进产品的再制造并与零售商进行成本分担.结果发现,当再制造商投资再制造技术时,它有可能突破制造商投资广告而形成的壁垒,由此进入市场;并且供应链中存在一种合理的成本分担契约使得广告成本和再制造成本能够被供应链各个环节分担,但是在此条件下,再制造商的利润会极其微小.
中文关键词:产业经济学  闭环供应链  博弈论  广告投资  两阶段模型
 
Research on Two Stage Remanufacturing Model about Advertising Investment under CLSC
Abstract:A two-stage game model has been established. In the first stage, the manufacturer produces manufactured products and the retailer is responsible to sell them, meanwhile, the manufacturer also invests in advertisement and decides to share the cost with the retailer. In the second stage, the third party remanufacturer(TPR) reproduces the used products and invests in 3D technology, the retailer sells products of two kinds and share the cost with the TPR. The conclusions show that, with the investment in technology, the TPR is able to enter into the market despite the advertising barrier. And the cost-sharing contract makes the cost burden much easier along with the low quality.
keywords:industrial economics  closed-loop supply chain  game theory  advertisement  two-stage model
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