基于广告、技术、奖励的二级供应链效益最大化研究
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引用本文:韦才敏1,2,李忠萍1,2,范 衠2.基于广告、技术、奖励的二级供应链效益最大化研究[J].经济数学,2016,(2):68-74
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韦才敏1,2,李忠萍1,2,范 衠2 (1.汕头大学 理学院 广东 汕头 5150632.汕头大学 数字信号与图像处理技术重点实验室广东 汕头 515063 
中文摘要:研究了做广告、引进先进技术、奖励员工对供应链效益影响问题.针对单个制造商与单个零售商组成的二级供应链,基于弹性需求,在促销-价格敏感需求、质量-敏感需求与奖励-敏感成本条件下构建模型.以整个供应链的利润之和最大,且制造商与零售商利润之差的平方和最小为目标.首先,通过Lagrange数乘法求解,判断对应的Hesse矩阵.其次,确定了广告、技术与奖励员工的最佳投入量,实现供应链效益最大化,提高供应链的经济效益.同时,也通过收益共享,实现供应链的协调性,优化供应链产业结构.最后运用数值实验来具体说明各因素对供应链最大效益的影响.
中文关键词:物流与供应链管理  供应链效益  最优化  收益共享  协调性
 
Research Based on Advertising, Technology, Reward of the Maximum Benefits of Two Echelon Supply Chain
Abstract:The influence of supply chain efficiency was studied by the advertising, the introduction of advanced technology and the rewarding employees. For two echelon channel with a single manufacturer and a single retailer, based on elastic demand function, in the promotional-price sensitive demand, quality-sensitive demand and reward-sensitive cost condition model was constructed. The objection is the maximum profits sum of the whole supply chain and the minimum profits difference square between the manufacturer and the retailer. Firstly, the maximum efficiency of supply chain can be obtained by Lagrange scalar-multiplication solving and judging the corresponding Hesse matrix. Secondly, it can achieve the maximization of the benefits of supply chain by determining the optimal investment of advertising, techniques, and reward employees, it can improve the economy efficiency of supply chain. At the same time, it can also achieve channel coordination by revenue sharing and optimize the industrial structure of supply chain. Finally, a numerical experiment was given to illustrate the influence of each factors on the maximum benefits of supply chain.
keywords:logistics and supply chain management  Efficiency of supply chain  Optimization  Revenue sharing  Coordination
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