基于层次分析法的企业网络舆情危机应对评价研究
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引用本文:张军玲.基于层次分析法的企业网络舆情危机应对评价研究[J].经济数学,2015,(3):60-63
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作者单位
张军玲 (兰州财经大学 信息工程学院甘肃 兰州730020) 
中文摘要:网络舆情危机应对评价是企业在新的舆论背景下研究危机应对的重点.采用定量和定性分析有机结合的层次分析法确定指标体系及权重,给出了企业网络舆情危机应对评价的步骤,并进行了评价验证.该评价体系为相关单位网络舆情危机应对评价提供一定的参考和指导.
中文关键词:网络舆情  危机应对  评价  层次分析法
 
A Study on the Evaluation of the Analytic Hierarchy Process-based Enterprise Network Public Opinion Crisis Response
Abstract:This paper adopted the method of the analytic hierarchy of combining qualitative analysis with quantitative analysis process to determine indicator system and weights, then put forward the evaluation step of enterprise network public opinion crisis response, and evaluated verification. The results showed that the method proposed was feasible and instructive. The evaluation index system did a good directive function of enterprise network public opinion crisis response.
keywords:Network public opinion  Crisis response  Evaluation  Analytic Hierarchy Process
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