需求信息不对称下双渠道供应链的协调
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引用本文:张来江, 颜荣芳.需求信息不对称下双渠道供应链的协调[J].经济数学,2015,(3):13-20
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作者单位
张来江, 颜荣芳 (西北师范大学 数学与统计学院 ,甘肃 兰州730070) 
中文摘要:基于报童模型,研究了由一个制造商与一个零售商组成的双渠道供应链在需求信息不对称条件下的契约协调问题,分别得到了离散和连续两种需求类型下的最优回购契约,并分析了最优回购契约对供应链的协调绩效.
中文关键词:双渠道供应链  信息不对称  回购契约  供应链协调
 
Contracting with Asymmetric Demand Information in Dual-Channel Supply Chains
Abstract:Based on the newsboy model, this paper studied the contract coordination of dual channel supply chain consisting of a manufacturer and a retailer in demand under the condition of asymmetric information. We modeled the retailer's private information as a space of either discrete or continuous demand states, and analyzed the optimal performance, the buyback contract coordination in supply chain.
keywords:dual-channel supply chain  asymmetric information  return policies  supply chain coordination
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