公平偏好下双渠道供应链改进收入共享契约与协调
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引用本文:林 强.公平偏好下双渠道供应链改进收入共享契约与协调[J].经济数学,2015,(1):106-110
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作者单位
林 强 (重庆第二师范学院 生物与化学工程系 重庆 400067) 
中文摘要:在市场需求是随机的且受零售商努力水平影响的一般情形下,考虑零售商的不利不公平厌恶偏好,研究设计双渠道供应链协调的改进收入共享契约机制.结果表明,在一定的契约参数取值条件下,双渠道供应链能够实现协调.双渠道供应链协调时,制造商完全占有直销渠道的销售收入.研究结论拓展了收入共享契约协调供应链的理论研究.
中文关键词:双渠道供应链  公平偏好  收入共享契约  协调
 
Dual-channel Supply Chain Coordination with a New Revenue-sharing Contract Incorporating Fairness Preference
Abstract:For the general case of the non-linear stochastic demand affected by the sales effort of the retailer, this paper designed a new revenue-sharing contract to coordinate dual-channel supply chain incorporating the retailer’s disadvantageous inequity aversion. The result shows that, as long as the values of the contract parameters meet certain conditions, the dual-channel supply chain can achieve coordination. The manufacturer holds the direct channel’s sales revenue completely when the channel achieves coordination. The conclusion expands the theory research of the revenue-sharing contract to coordinate supply chain.
keywords:dual-channel supply chain  fairness preference  revenue-sharing contract  coordination
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