| 公平偏好下双渠道供应链改进收入共享契约与协调 |
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| 引用本文：林 强.公平偏好下双渠道供应链改进收入共享契约与协调[J].经济数学,2015,(1):106-110 |
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| 中文摘要:在市场需求是随机的且受零售商努力水平影响的一般情形下，考虑零售商的不利不公平厌恶偏好，研究设计双渠道供应链协调的改进收入共享契约机制.结果表明，在一定的契约参数取值条件下，双渠道供应链能够实现协调.双渠道供应链协调时，制造商完全占有直销渠道的销售收入.研究结论拓展了收入共享契约协调供应链的理论研究. |
| 中文关键词:双渠道供应链 公平偏好 收入共享契约 协调 |
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| Dual-channel Supply Chain Coordination with a New Revenue-sharing Contract Incorporating Fairness Preference |
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| Abstract:For the general case of the non-linear stochastic demand affected by the sales effort of the retailer, this paper designed a new revenue-sharing contract to coordinate dual-channel supply chain incorporating the retailer’s disadvantageous inequity aversion. The result shows that, as long as the values of the contract parameters meet certain conditions, the dual-channel supply chain can achieve coordination. The manufacturer holds the direct channel’s sales revenue completely when the channel achieves coordination. The conclusion expands the theory research of the revenue-sharing contract to coordinate supply chain. |
| keywords:dual-channel supply chain fairness preference revenue-sharing contract coordination |
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