基于不同产品质量安全水平的企业生产决策优化及相应消费者效用
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引用本文:费 威.基于不同产品质量安全水平的企业生产决策优化及相应消费者效用[J].经济数学,2014,(3):43-53
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作者单位
费 威 (东北财经大学 数学与数量经济学院 辽宁 大连 116025) 
中文摘要:基于消费者对产品平均质量安全水平的预期不同,在企业可以同时选择生产高、低质量安全水平产品的条件下,分别建立了完全垄断与完全竞争市场中的企业利润最大化模型,比较分析了企业供给产品的数量、利润及相应的消费者效用,得出消费者质量安全水平敏感度、产品需求价格敏感度及产品的高、低质量安全水平对上述决策的影响.据此,结合我国国情,为中国产品质量安全水平的提升提供了参考与启示.
中文关键词:质量安全水平  生产决策优化  消费者效用
 
The Enterprises’ Production Decision Optimization and Its Consumers’ Utility Based on Different Product’s Quality and Safety Level
Abstract:Based on different consumers’ expectations for the average quality and safety level, when the enterprise can select to produce the high or low quality and safety level, this paper built the models of the profit maximization in the perfect monopoly market and the perfect competition market, and analyzed the output and the profit of the enterprise, and the consumers’ utility comparatively. The sensitivity of the quality and safety level for the consumers, the sensitivity of the demand price, the high quality and safety level, and the low quality and safety level have an effect on these decisions. According to China’s national conditions, this paper provided the reference and the enlightenment for the promotion of the quality and safety level.
keywords:quality and safety level  production decision optimization  consumers’ utility
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