| 电子商务与传统商务发展趋势的博弈分析 |
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| 引用本文：马赞甫1,湛泳2.电子商务与传统商务发展趋势的博弈分析[J].经济数学,2013,(3):1-5 |
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| 中文摘要:在消费者对商品价格与供货时间的偏好假设下，建立一个厂商关于电子商务与传统商务交易方式选择的完全信息静态博弈模型，其纳什均衡表明了电子商务与传统商务潜在的发展趋势，特别是两者可能的市场剖分关系.确切而言，若市场满足既定假设，均衡条件下的电子商务交易方式表现为较长的供货时间及低于传统商务约40%的市场交易价格，将获得三分之一的市场份额. |
| 中文关键词:电子商务 市场份额 博弈论 纳什均衡 |
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| The Trend Analysis of Electronic Business and Traditional Business Based on Game Theory |
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| Abstract:Based on the hypothesis of consumer preferences over commodity prices and delivery time, a complete information static game model was built to determine the manufacturers’ choice between electronic business and traditional business. The model’s Nash equilibrium showed the potential development trend of electronic business and traditional commerce, especially the possible market subdivision relationship. |
| keywords:electronic commerce market share game theory nash equilibrium |
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